The frequency with which travellers zoom across the ends of the world spiked over the last decade. Then, COVID-19 emerged and took a shot at travel and tourism and its numbers. Fortunately, with multiple COVID-19 vaccines on the scene now, holiday bookings are on the surge again. What a time!
Chief among the reasons why travel and tourism is being given more credence is the power of social media. Its focus on visuals has made social media a powerful tool for players in the tourism industry and tourists alike.
Visually, Instagram stands out as the app that best displays the beauty that is out there. Just type Morocco into your explore bar. Iridescent handcraft, flamboyant souks, intriguing architecture, red deserts, imperious mountains, delicacies by the boatload, beaming smiles, exquisite riads and mosques just to name a few of the results.
In the very cosmopolitan city of Marrakech, there sits the Dar Menebhi Palace, home of one-time Defence Minister of Morocco, Mehdi Mnebhi. In 1997, part of the palace was converted into a space that has since been known as the Marrakech Museum.
The imperfect state of the palace and museum adds to the allure of what is one of Morocco’s notable historical sites. The museum is characterized by intricate wall decorations, historical and contemporary art collections, a brilliant calligrapher in the hammam and a mammoth chandelier in the main courtyard that will most likely leave you with a gaping mouth.
You will be forgiven for thinking that the Sahara Desert is synonymous with Morocco. Indeed, the Sahara Desert impressively stretches across most of North Africa. While you may not be able to cover every mile of the Sahara Desert, there are ‘sub-deserts’ or regions within the great Sahara Desert that offer unique experiences. Whether it is the Zagora or Merzouga Desert; or; the Chebbi or Chigaga Ergs (dune fields), you will certainly get your customary ride on the back of a camel, feel of golden-glistening sand and sun and time spent in a nomadic camp.
For poetic effect, we are shadowing the Sahara Desert with Ouzoud Falls. This a testament of Morocco’s vast range of gems. You think it is all desert and camels, till you get hit with the equally stunning views of a succession of waterfalls in the little-known village of Tanaghmeilt in the Atlas Mountains.
The hike and boat rides around the location present scenic views for the 'gram. And the monkeys also make for some hearty company.
Hassan II Mosque
Over in Casablanca, the Hassan II Mosque stands as the largest mosque in Morocco and the seventh largest worldwide. Its lustre, from a purely tourist-perspective, is its striking architecture. Walking through the corridors of the mosque evoke a sense of one being enveloped in a hacienda of some sort – a befitting tribute to the detail and value of Moroccan history and architecture.
The Mosque also borders the Atlantic Ocean, making it all the more attractive to visitors.
Jardin Jnan Sbil
Fes’ appeal is heightened by Jardin Jnan Sbil. This park is a botanical haven littered with colours potent enough to brighten your day and your ‘gram. It’s an escape from the rigorous nature of the inner city. The benches and the fountains also add to the meditative vibe that the space is supposed to convey.
Yes, Chefchaouen is a city. And maybe you might have to put the whole city on your Instagram! Morocco’s blue city or ‘the blue pearl of Morocco’ is a tourist’s favourite. Propped on a mountain, the whole city is draped in blue – and the theories surrounding the reason for this unique move makes the city even more intriguing. The rustic air and communal nature of Chefchaouen also makes it more probable that you will meet some extremely warm people out there.