AfroNation is coming to Accra, Ghana in December. Last week saw everyone weigh in on the big announcement that Accra will play host to the self-proclaimed, biggest urban beach music festival on European soil. For what it’s worth, it feels like a homecoming. As the title suggests, AfroNation is built on African foundations of music and culture, hence it is only right that a festival that is overtly African be hosted in Africa.
At this point in time, Ghana being a go-to destination in December isn’t news. Since 2018, the Sub-Saharan country has been talked up by many a news publication which has done nothing but increase the desire of tourists and more specifically Africans in the diaspora to visit. Hence, it is no surprise that an international festival will want to capitalize on the immense traffic that Accra will see during December.
An African-esque festival being held on the beach of an African country where there is a yearlong berating of sunlight does sound like a perfect idea
Of course, all the traction should ultimately be to the benefit of tourism and investment (all things being equal) but how ready is Accra to absorb all of this traffic? During the Christmas season, Accra is already notorious for vehicular traffic that makes you want to pick your hair out and human traffic at the buzzing spots. The addition of a festival with international acclaim sure does make for an interesting thought with regards to organization vs the existing ‘December script’ in Accra. Although details of the AfroNation festival in December remain limited for now, the rate at which the tickets for August’s edition to be held in Portimao, Portugal sold out gives you an indication of the drive and popularity AfroNation has.
An African-esque festival being held on the beach of an African country where there is a yearlong berating of sunlight does sound like a perfect idea. However, I will like to see the organizers of this festival liaise with locals in order to make the festival highly representative of African culture and music.
I’m part of folks delighted about the traction Ghana is getting and also eager to see how we are going to milk these openings.
Head over to www.afronation.com and look out for more information on the December festival.