Hate it or love it, all, if not most, cultures are open to imitation. As social beings, it is only rational that a ‘behavior’ will be learned if it is deemed beneficial or appealing. You can liken this phenomenon to the beginnings of a trend being created. Like ‘spin the bottle’, you never know what you are going to get hooked on next until you actually do get hooked on.
After decades of siphoning Western fashion on a commercial scale, Africa has finally decided to give her indigenous fashion roots some credence. Out of nowhere, kaftans are gaining ground on three-piece suits in the conversation of formal wears, the traditional Asante slippers, ahenema, is now considered a strong fashion statement and the manipulation of batik and kente prints for contemporary wears by young females is rife. ‘Long shall it remain,’ our forefathers must be saying.
Since it is clear that African fashion is currently on the front foot, efforts have been directed towards the sustenance of this momentum. Step forward Accra Fashion Week. For the past two years, FashionGHANA has taken it upon themselves to host a comprehensive fashion festival in Accra, that seeks to showcase the culture and craft of designers among other fashion-related events. By extending the invitation to fashion designers and stakeholders across the continent and beyond, the multicultural pond of fashion wealth creates an atmosphere which is most conducive for the broadening of both the creator and consumer’s style knowledge.
This year’s edition will be no different from the full circle nature of the festival. From 28th – 31st March, brands from all ends of Africa and beyond – Sinnie Cudjoe, Umo Balde, Tolumi FTP, Andrea King, Abass, Nina Sharae – are expected to walk the runway. Stakeholders in the fashion game will be engaged in conferences about everything African fashion, with top priority given to prospects of African fashion traversing all ends of the globe. Customarily, FashionGHANA will also award designers for their outstanding work in the Ghanaian fashion industry over the last 12 months. As the icing on the cake, guests and fashion students will be afforded the chance to purchase products and interact with the creatives behind the renowned brands.
Fashion trends are contagious. Like the colors of the Ghana flag, the future of fashion in Ghana, and Africa, is iridescent. The potential for the industry to effectively affect the country’s economy lies within structural organization, commercialization and monetization of the local fashion styles.
Visit www.accrafashionweek.org for the full itinerary for this year’s Accra Fashion Week.